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On the sign:
סמל העיר תל אביב עיריית תל אביב יפו
בבניין זה שכנה בשעתה סוכנות הרדיו "פילקו", שבחסותה פעלה בשנים תרצ"ז-תש"ז (1937-1948) מעבדת הרדיו של ההגנה - צבא המדינה שבדרך - שבה ייצרו ותיקנו מכשירי קשר אלחוטיים.
סמל העיר תל אביב סמל ההגנה
Under the aegis of the Philco dealer located in this building, the Radio Lab of the Haagana - Israels pre-State army - opearted here from 1937 to 1948. The lab manufactured and repaired wireless communications devices.
Please note that, contrary to custom, the sign does not face the building behind it, but faces the road (so it is possible that the intention is the building located across the road - on Bialik Street). The building in front of it is the sign, photographed that day Click for a larger image