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On the sign:
סמל העיר תל אביב בבית הזה גר שחקן התאטרון והקולנוע מוסקו אלקלעי תרצ"ב-תשס"ח 1931-2008
THE THEATER AND FILM ACTOR MOSCU ALCALAY LIVED IN THIS HOUSE
The sign is on the wall of the building where Moscu Alcalay lived - theater and film actor, born in Bucharest, Romania (1931-2008), immigrated to Israel in 1962. Participated in dozens of plays in the leading theaters in Israel, as well as in about 50 motion pictures. Won the Ophir Award for Supporting Actor (1999), and the Ophir Award for Lifetime Achievement (2003)
The following photo taken on the same day shows the location of the sign and the building Click for a larger image