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On the sign:
סמל העיר תל אביב בבית זה חי ויצר המשורר אברהם ברוידס תרס"ז-תשל"ט 1907-1979
THE POET AVRAHAM BROIDES LIVED & WORKED IN THIS HOUSE
The sign is on the wall of the house where Avraham Broides lived - a poet, born in Vilnius, Lithuania (1979-1907), immigrated to Israel in 1923. A poet who has published many books of poetry. Awarded with "Freedom of the City of Tel Aviv", he won the Brenner Prize for Fine Literature (1948) and other prizes.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image