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On the sign:
סמל העיר תל אביב בבית הזה גר ויצר הסופר, העורך והמתרגם יעקב הורוביץ תרס"א-תשל"ז 1901-1975
THE AUTHOR, EDITOR AND TRANSLATOR JACOB HOROWIZ LIVED & WORKED IN THIS HOUSE
The sign is on the wall of the building where Jacob Horowitz lived - writer, editor and translator, born in Kalush, Ukraine (1901-1975), immigrated to Israel in 1919. Wrote many books, also translated (mainly plays). He was the editor of the literary supplement of the "Haaretz" newspaper.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image