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On the sign:
This street was Tin Pan Alley 1911-1992 Home of the British Publishers and Songwriters and their meeting place The Giaconda
The sign is on what was once the Gioconda Cafe, a place where musicians like David Bowie and Elton John used to meet with officials in the music industry. The street became known as Tin Pan Alley as the name of the well-known street in New York, because of the large concentration of publishers and music producers who lived on the street.