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On the sign:
PALACE THEATRE BUILT FOR RICHARD DOYLY CARTE IN 1891 BY T E COLCUTT AND KNOWN AS THE ROYAL ENGLISH OPERA HOUSE THE THEATRE WAS RENAMED THE PALACE THEATRE OF VARIETIES IN 1892. IN 1911 IT BECAME THE PALACE THEATRE AND IS FAMOUS FOR BEING THE HOME OF LONDONS LONGEST-RUNNING MUSICALS.
THEATRELAND
THEATRELAND - HEART OF THE PERFORMING ARTS IN LONDON, A JOINT VENTURE BY THE CITY OF WESTMINSTER AND THE SOCIETY OF WEST END THEATRE
The sign is on the Palace Theater, a theater built as early as 1891 to serve as a stage for Richard DWiley Cart, who produced many of Gilbert and Sullivans operas.