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On the sign:
סמל העיר תל אביב בבית זה חי ויצר המשורר והשחקן אברהם חלפי תרס"ו-תש"ם, 1906-1980
THE POET & ACTOR AVRAHAM CHALFI LIVED & WORKED IN THIS HOUSE
The sign is in the house where he lived - Avraham Halafi, theater actor and poet, born in Lodz, Poland (1906-1980), immigrated to Israel in 1924. He played in the "HaOhel" theater and then in the Cameri theater, he also wrote many songs including the well-known song "Atur Mtschach".