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On the sign:
סמל העיר תל אביב בבית זה חי ויצר המשורר אברהם שלונסקי תר"ס-תשל"ג, 1900-1973
THE POET AVRAHAM SHLONSKY LIVED & CREATED IN THIS HOUSE
The sign is in the garden of the house where he lived - Avraham Shlonsky, a poet, was born in Kremenchuk, Ukraine (1900-1973), immigrated to Israel in 1921 (after, in 1913, he studied for about a year at the Herzliya Gymnasium in Tel Aviv). One of the most important Israeli poets in the new period, he was also known as a linguistic innovator, who invented many words in modern Hebrew. Shlonsky also translated many works of the best classics: Shakespeare, Chekhov, Pushkin and more. Shlonsky was also known as a childrens poet, and especially the works: the plots of Mickey Maho and - Utz Li Gutz Li. Winner of the Israel Prize for Literature (1967), the Bialik Prize (1959) and the Tschernihovsky Prize for Translation (1950) Many streets in Israel are named after him, even a "stone" is dedicated to him in the Pantheon project in Holon Click for sign's details The house in Gordon 50 even appears in Shlonsky song, called "Gordon 50".