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On the sign:
ROYAL COLLEGE OF GENERAL PRACTITIONERS emblem of RCGP A. J. CRONIN 1896 - 1981 Scottish novelist and General Practitioner, practised in this house 1926 - 1930 SPONSORED AND SUPPORTED BY THE HERITAGE COMMITTEE OF THE RCGP
In the next picture taken by the same photographer that day you can see the building and the sign on it Click for a larger image
Archibald Joseph Cronin was a Scottish writer who was also a physician and practiced in general medicine. Among his well-known books: The Citadel (which made into the Oscar-winning film) and Adventures in Two Worlds.