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Sign: Jerusalem - Heritage Sites in Israel - Generali Building


Address:
Jaffa St 25, Jerusalem, Israel
City:
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On the sign:
סמל המועצה לשימור אתרי מורשת בישראל
סמל העיר ירושלים
סמל משרד התרבות והספורט
סמל הרשות לפיתוח ירושלים
סמל משרד ירושלים ומורשת

בניין ג’נרלי
האדריכל האיטלקי מרצ’לו פיאצ’נטיני תכנן את הבניין בשנת 1934 כמבנה למסחר ועסקים. הבניין משלב מאפייני בנייה קלאסיים עם מאפייני בנייה של הסגנון הבין-לאומי. חזיתות החנויות בקומת הקרקע קמורות ובנויות אבן בעיבוד גס. מתאר הבניין תואם את מבנה הרחובות ומגדיר את פינת הרחובות והצומת. בראש הבניין מתנוסס פסל אריה מכונף - סמל פטרון העיר ונציה, מרכוס הקדוש, שהוא גם סמל חברת הביטוח ג’נרלי, שמרכזה בוונציה.

عمارة جنرالي
قام بتصميم عمارة التجارة والأعمال المهدس المعماري الإيطالي مارسيلو بینینتیني عام ١٩٣٤. تجمع العمارة الميزات البناء الكلاسيكي والطراز واجهات المحلات التجارة محدبة ومبنية من الحجر الخشن . تندمج الدولي السارة بمفرق الشارعين على جانبيها . الأسد مع الأجنحة في رأس العمارة هو رمز القديس الراعي لمدينة بندقية ورمز شركة جنرالي للتأمين التي يقع مقرها في البندقية .

Symbol of the Council for the Preservation of Heritage Sites in Israel
The emblem of the city of Jerusalem
Symbol of the Ministry of Culture and Sports
Symbol of the Jerusalem Development Authority
Emblem of the Ministry of Jerusalem and Heritage

GENERALI BUILDING
This trade and business building was designed by Italian architect Marcello Piacentini in 1934 in a combined classic and international style. The façades of the shops on the ground floor are convex built of coarse stone. The building outline matches the streets junction. The winged lion on top symbolizes Venice patron St. Marcus which is the symbol of the Venice based Generali insurance company.

[תמונה: בניין ג’נרלי]
[Image: Generali Building]
Photography:
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Comments:
The sign shape is rectangular but its head is designed according to the silhouette of the old building of the Gymnasia Herzliya, which serves as a logo of the Council for the Preservation of Heritage Sites in Israel

The building was photographed about a month before the sign was photographed Click for a larger image

Enlarging the upper part of the building you can see the winged lion statue, and below it the inscription:
MDCCCXXXI (1831 the year the Generali Insurance Company was established)
ASSICURAZIONI GENERALI
Click for a larger image

The building also belongs to "The Built Heritage" buildings. Click for sign's details




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