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On the sign:
סמל העיר תל אביב בבית זה גר ויצר המשורר ואדריכל הנוף ע. הלל (הלל עומר) תרפ"ו-תש"ן 1926-1990
THE POET AND LANDSCAPE ARCHITECT AYIN HILLEL (HILLEL OMER) LIVED & WORKED IN THIS HOUSE
The sign is on one of the pillars of the building where he lived Ayin Hillel - poet, writer and landscape architect, born in Kibbutz Mishmar Hamek, Israel (1926-1990). Ayin Hillel was the literary name of Hillel Omer. Wrote mainly poems and childrens books. He also worked in garden and landscape architecture.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image