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On the sign:
סמל העיר תל אביב בבית זה חי שחקן תיאטרון "הבימה" שרגא פרידמן תרפ"ד-תש"ל 1924-1970
THE "HABIMA" ACTOR SHRAGA FRIEDMAN LIVED IN THIS HOUSE
The sign is on the wall of the building where Shraga Friedman lived - theater and film actor, born in Warsaw, Poland (1924-1970), immigrated to Israel in 1941. He played in the "Habima" theater and appeared in dozens of plays, he also participated in several films. He was married to Shoshana Ravid Friedman, who is commemorated on a separate plaque in the same building Click for sign's details
The following photo taken on the same day shows the location of the sign and the building Click for a larger image