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On the sign:
סמל העיר תל אביב בבית הזה חי ויצר יעקב שבתאי תרצ"ד-תשמ"א, 1914-1981
THE WRITER & PLAYWRIGHT JACOB (YA’AQOB) SHABTAI LIVED & WORKED IN THIS HOUSE
The sign is on the wall of the building where he lived - Yaakov Shabtai, writer, playwright and translator, born in Tel Aviv, Israel (1934-1981). One of the most important Israeli writers, his best known book is "Zikhron Devarim", which describes Tel Aviv in the 1970s. The book is even being adapted into a movie. In addition to writing books and plays, Shabtai translated many plays.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image