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On the sign:
סמל העיר תל אביב בבית זה חי ויצר המשורר אבות ישורון תרס"ג-תשנ"ב 1903-1992
THE POET AVOT YESHURUN LIVED & CREATED IN THIS HOUSE
The sign is on the wall of the house where Avot Yeshurun lived - a poet, born in Niskhish, Ukraine (1904-1992) under the name Yehiel Perlmutter, immigrated to Israel in 1925. He wrote many poems, and after a while he began to use the pen name Avot Yeshurun in his poems, a name that later became his official name. Winner of the Israel Prize for Literature and Poetry (1992), the Brenner Prize (1967) and the Bialik Prize (1979)
The following photo taken on the same day shows the location of the sign and the building Click for a larger image