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On the sign:
כיכר ברכה צפירה 1990-1910 (תר"ע-תש"ן) זמרת מפורסמת שאפיינה את שירי ארץ ישראל משנות ה־30, חלוצת הזמר העברי
In front of the square is a plaque commemorating the singer as part of the Tel Aviv Municipalitys "In Our Streets" project Click for sign's details
There is a commemorative plaque Click for sign's details in the house where Bracha Zefira lived (where her name in English is spelled differently - TZFIRA)
Translation of the text on the sign: Bracha Zefira square 1910-1990 A famous singer who characterized the songs of the Land of Israel from the 1930s, the pioneer of Hebrew poetry