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On the sign:
סמל העיר תל אביב בבית זה חיה ויצרה המשוררת לאה גולדברג תרע"א-תש"ל, 1911-1970
THE POET LEA GOLDBERG LIVED & CREATED IN THIS HOUSE
The sign is on the wall of the house where she lived - Leah Goldberg - poet and writer, born in Königsberg, Russia (1911-1970), immigrated to Israel in 1935. She is one of the most important poets and writers of Israel in modern times. In addition to the many poems that Goldberg wrote, she wrote dozens of books for adults and children. Among the children’s books she has written are: Apartment for Rent Click for sign's details, The scatterbrained from Kfar Azar Click for sign's details and Where’s Pluto Click for sign's details Winner of the Israel Prize for Literature (1970) She lived in this house in 1936 until 1954 when she moved to Jerusalem. Another sign was found in the house where she lived in Jerusalem Click for sign's details Also immortalized in the "Pantheon" project in Holon Click for sign's details Many streets are named after her, including a street in Tel Aviv where her name appears in different versions Click for sign's details
The following photo taken on the same day shows the location of the sign and the building Click for a larger image