You must turn on the browser location services to get the route from your current location to the sign, and the distance (as the crow flies) from your current location to the sign.
After activating location services, refresh the page.
On the sign:
Royal Warrant by Appointment to HM The Queen
BY APPOINTMENT TO HER MAJESTY QUEEN ELIZABETH II BOOKSELLERS G. HEYWOOD HILL LTD
Royal Warrant of Appointment from Queen Elizabeth II for Heywood Hill Bookstore. The store opened in 1936 and was run by its founder George Heywood Hill. During the Second World War when George was serving in the army, the store was run by his wife Lady Anne, who was assisted by the author Nancy Mitford. The store that now specializes in rare books has been described as "the Queen’s favorite bookstore"