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On the sign:
סמל העיר תל אביב בבית זה חיה ויצרה המשוררת אסתר ראב תרנ"ד-תשמ"א 1894-1981
The sign is on the wall of the house where Esther Raab lived - poet, writer and translator, born in Petah Tikva, Israel (1894-1981). Esther was the first well-known poet born in the Land of Israel and was indeed called "the first Sabra poet". Esther Raab lived in this house until between 1948-1955 and then returned to her hometown - Petah Tikva. She won the Kugel prize on behalf of the municipality of Holon for a book of poems she wrote (1964)
The following photo taken on the same day shows the location of the sign and the building Click for a larger image