This sign may be temporary and was placed only for the sake of Women’s Week events in Tel Aviv.
In the next picture taken that day, the sign appears in full
Click for a larger image The QR code that appears on the sign leads to a general advertisement site that has nothing to do with the venture.
The sign is on a street named after her.
The attached street sign states in brief her life history:
Shoshana Presitz St.
1893-1969
Director of the "Amanut" Publishing House
SHOSHANNA PARSITZ St.
Click for a larger image Translation of the text on the sign:
Branding symbol of the city of Tel Aviv - a city without a break
In our streets The stories of the women behind the names of the streets in the city
Symbol "In full exclusion 2022" - Women’s Week in Tel Aviv - Jaffa
Shoshana Persitz Russia 1893 - Israel 1969
[Painting of Shoshana Persitz Hasson de Botton]
Member of Knesset and member of the Tel Aviv-Yafo City Council
In 1914, she was elected a member of the Histadrut Center of the "Tarbut" network, which operated schools and kindergartens where Jewish boys and girls studied. When she recognized the shortage of Jewish textbooks, she purchased a printing house and opened a publishing house.
She called the publishing house "Amanut" ("Art"), the publishing activity migrated from Moscow to Frankfurt. When she immigrated to Israel in 1925, the publishing house moved to Tel Aviv. Among the books translated by the publisher were "Les Misérables", "The Adventures of Alice in Wonderland", "The Adventures of Huckleberry Finn" - with a full score and a dictionary for understanding the language.
She gave her daughter Shulamit a bat mitzvah ceremony, in which the daughter also takes on the yoke of Torah and mitzvos, as she herself did.
She served as a Member of Knesset for three terms and as Chair of the Education Council in the Ministry of Education and Culture. Among the laws she initiated: the Compulsory Education Law and the Council for Higher Education Law. Also, as a Member of Knesset she has promoted the employment of women.
Our streets have a special charm.
They reflect history and a culture of values and heritage.
As part of the week "in full exclusion" we will ascend to the miracle of inspiring women who have gained recognition and appreciation by naming a street after their name.
Today, not many streets in the city are named after women, and the municipality is working to rectify the situation: last year, the municipality commemorated more than ten women - artists, creators, social activists, women and spirit, and read about streets and public institutions across the city.
To scan the booklet "In Our Streets" 2022
QR code
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The closest sign from this series (1.34 Km): Tel Aviv - in our streets - Pnina Salzman 
