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On the sign:
IN MEMORY OF ISIDOR AND IDA STRAUS WHO WERE LOST AT SEA IN THE TITANIC DISASTER APRIL 15, 1912 LOVELY AND PLEASANT WERE THEY IN THEIR LIVES AND IN THEIR DEATH THEY WERE NOT DIVIDE
In front of the sign is the sculpture "Memory" made by the sculptor Augustus Lukeman and photographed by the same photographer that day Click for a larger image
Isidore Strauss and his wife were owners of Macys. He and his wife perished in the sinking of the Titanic in 1912. It is rumored that they remained on the ship because they did not want to leave before all the women and children were evacuated from the sinking ship, and Ida was not willing to leave without her husband. The monument in their memory is located in Strauss Park, which was built near where they lived. The sculpture was created three years after the sinking of the Titanic (1915)