The sign is in the shape of a cylinder on which the text and images are placed, in the following picture is a wide view of the sign
Click for a larger image The square was photographed that day
Click for a larger image The following photos show the different parts of the cylinder .
Part 1-2 - Main picture
Part 3
Click for a larger image Part 4
Click for a larger image Part 5
Click for a larger image Part 6
Click for a larger image Translation of the text on the sign:
Branding symbol of the city of Tel Aviv
Tel Aviv Jaffa municipality
Historic HaMoshavot Square - the pulsating center of Tel Aviv of yesteryear Allenby Street began its journey as the "Sea Road" as part of the first expansion of Tel Aviv in 1911.
In 1918, the residents decided to change the name of the street to Allenby in honor of the British general Edmund Allenby, who conquered Israel from the Ottomans in 1917. In the years 1922-1921 the lands were purchased down the street towards the sea. In 1922, a casino was established: "Gali Aviv" on the seafront of Tel Aviv. Its owners let its construction on a main road that would lead to it and so the street was diverted to the sea and ended in a funnel called today Herbert Samuel Square.
Until 1968, IDF marches took place on Allenby Street during the Independence Day, in which tens of thousands of civilians participated.
[Photo: 1940. Volunteers march in Allenby]
[Part 2 of the cylinder]
[Image: Bus line in Allenby]
The Jaffa Road was an ancient road that left Jaffa in the direction of Nablus. The train station and the railway that led to it formed a border to the north of which the first neighborhoods of the city of Jaffa and the first neighborhoods of Tel Aviv and to the south the German and American colonies developed. With the development of the craft and commercial areas of the city and the colonies south of the Jaffa Road, the road became a major thoroughfare.
[Photo: Magen David Square, Beit HaPil]
[Part 3 of the cylinder]
In 1910, a committee set up by the Ahuzat Beit Founders Association accepted Menachem Sheinkins proposal for the name of the city, which was derived from Herzls vision in his book "Altneuland". The literal meaning (in German) of the book is "New Ancient Land", and Nahum Sokolov, who translated the book into Hebrew, called it the picturesque Tel Aviv.
Tel Aviv:
The old Tel-Otzar, the antiquities of the past and spring (Aviv in Hebrew)- symbolizing the future, flowering, flowering and hope. After a while, they found that Tel Aviv is also mentioned in the book of Ezekiel 3, 15, where the exiles to Babylon already sat by the river Chebar [Then I came to them of the captivity at Tel-abib, that dwelt by the river Chebar,]. In October 1949, Jaffa was united with Tel Aviv and given the name "Tel Aviv - Jaffa".
[Images - From the top image clockwise:
The Beauty Queen on Allenby Street
A sign on Allenby Street near a synagogue
Adloyada on Purim on Allenby Street
Posters against the sale of British land
Closure of Allenby Street by British police to prevent mass demonstration]
[Part 4 of the cylinder]
[Image: Volunteers marching in Allenby]
HaMoshavot Square is located at the intersection of Allenby Street, Jaffa Road, Aliya Street and Menachem Begin Road (Petah Tikva). This was the main square that connected Tel Aviv to Jaffa, and from there came public transportation to the colonies of Sharon and Samaria. In the center was a round pool.
For years it was the town square and the parades came out of it. [Part 5 of the cylinder]
Tel Avivs municipal transportation started a special circle called "Deligins" (Stagecoach) with two wooden benches along It had six seats inside and one near the carriage, it left Jaffa and passed along Eilat Street to the beginning of Herzl Street, where it would wait for passengers to Jaffa and back until dark.
In 1920, cars from the remnants of the British army were brought in for travel between Jaffa and Tel Aviv. Passengers often helped start the vehicle and even rescue it from the potholes on the road. There were no fixed stops on the way and every passenger got off where he wished.
In 1924, with the multiplicity of passengers and cars to Jaffa and back, the workers united and founded the "HaMaavir" cooperative, with the spread of the city opened another, first and only line along Allenby Street that became a major traffic artery in the city.
[Photos: From the center upwards clockwise
Bus stop on Allenby Street
Supervisor of the bus
1952. Lottery booths
HaMoshavot Square in 1934
Taxi driver
Bus driving course in the British service during World War II]
[Part 6 of the cylinder]
[Photo: HaMoshavot Square in 1947]
The 1930s were the decade in which Tel Aviv reached its greatest construction boom. The architects who came from Europe brought with them the new style known as the "international style" (the Bauhaus). The style was clean of decorations, simple, versatile, allowed for economical construction and faithfully expressed the spirit of the place and period. The first houses in this style were square and sometimes incorporated round elements, but later due to the climatic conditions in the country, the windows were widened and large balconies were incorporated.
In 2003, the "White City" of Tel Aviv was declared a World Heritage Site thanks to its international-style concentration of homes.
Photos: Government Advertising Bureau.
Photographers: Kluger Zoltan, Finn Hans, Elden David