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On the sign:
סמל העיר תל אביב בבית הזה גר הפזמונאי אבי הלהקות הצבאיות שאול ביבר תרפ"ג-תשע"ג 1922-2013
THE SONGWRITER AND FOUNDER OF THE ARMY ENTERTAINMENT TROUPES SHAUL BIBER LIVED IN THIS HOUSE
The sign is on a pillar in the building where Shaul Biber lived - songwriter, playwright, born in Kiryat Anavim, Israel (1922-2013), immigrated to Israel in 1922. In fact Saul Bieber was born when his parents were on their way to Israel. In addition to writing, he was the head of the entertainment branch in the IDF, and as part of his role he actually founded the military bands.