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On the sign:
סמל העיר תל אביב בבית זה חי ויצר הצייר הנרי שלזניאק תרצ"ח-תש"ם, 1938-1980
THE PAINTER HENRY SHELESNYAK LIVED & WORKED IN THIS HOUSE
The sign is on the wall of the building where Henry Shelesnyak lived - painter and photographer, born in New York, NY, United States (1938-1980), immigrated to Israel in 1951. He created in the "poorness of the material" style, a style characterized by artistic carelessness and the use of scarce creative materials.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image