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On the sign:
סמל העיר תל אביב בבית הזה גר ויצר פישל (ירוחם) לחובר סופר, מבקר ספרות ועורך תרמ"ד-תש"ז 1883-1947
THE AUTHOR, LITERARY CRITIC AND EDITOR FISCHEL LACHOVER LIVED & WORKED IN THIS HOUSE
The sign is found in the house where Fischel Lachover lived - writer and researcher of the history of Hebrew literature, born in Chorzele, Poland (1883-1947), immigrated to Israel in 1927. He published mainly non-fiction books, was the editor of "Moznaim" a journal of the writers of Israel, in addition he edited books including writings by Max Nordau.