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On the sign:
סמל העיר תל אביב בבית זה גר שחקן תאטרון ה "אוהל" יעקב איינשטיין תרס"ט-תש"ל 1909-1970
THE "OHEL" THEATRE ACTOR YAAKOV EINSTEIN LIVED IN THIS HOUSE
The sign is on the wall of the house where he lived - Yaakov Einstein, theater actor, born in Warsaw, Poland (1909-1970), immigrated to Israel in 1929. Played in the "Ohel" theater from 1934 until the theater closed in 1969.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image
Yaakov Einstein was the father of Arik Einstein who also was commemorated in Tel Aviv Click for sign's details