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On the sign:
סמל העיר תל אביב בבית הזה גר הזמר והשחקן אריק לביא תרפ"ז-תשס"ד 1927-2004
THE SINGER AND ACTOR ARIK LAVIE LIVED IN THIS HOUSE
The sign is at the entrance to the building where Arik Lavie lived - a singer and theater and film actor, born in Erfurt, Germany, immigrated to Israel in 1936.
As a singer he sang many hundreds of songs, including the well-known song "The Red Rock" which was banned from broadcasting to prevent sneaking into Petra in Jordan. He also played in many plays and movies.