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Notice the Tel Aviv emblem embedded on the pole under the sign
On the night the sign is illuminated, as can be seen in the following picture taken on Hei be-Iyar St 58, Tel Aviv-Yafo, Israel (Kikar Hamedina) Several days after taking this sign Click for a larger image
The back of the sign is sometimes used as a source of revenue for the municipality by displaying various advertisements, as can be seen in the following picture taken at Khevra Khadasha St 13, Tel Aviv-Yafo, Israel, Israel (Kikar Hamedina) Click for a larger image
Translation of the text on the sign: Tel Aviv Jaffa municipality Rabin Sq. Iben Gavirol St. Beach icon