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On the sign:
סמל העיר תל אביב בבית הזה חי ויצר המשורר והסופר משה בן שאול תרצ"א-תשס"ח 1930-2007
THE POET AND AUTHOR MOSHE BEN SHAUL LIVED & WORKED IN THIS HOUSE
The sign is on the wall of the building where Moshe Ben Shaul lived - poet, writer, journalist, born in Jerusalem, Israel (1930-2007). He authored childrens books, wrote poems (13 books of poetry) and dozens of books, translated many poems from French and edited literary magazines. Ben Shaul also illustrated books, designed stages and sets. He won the Prime Ministers Award twice (1992, 1999), and the Zeev Award for childrens literature for lifetime achievement.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image