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On the sign:
SEVEN DIALS The icon of the Seven Dials area London Borough of Camden NEAL STREET WC2 Formerly King Street
A street sign in the area of Seven Dials, an area founded in 1690 and named after 7 streets (whose original name appears in the sign - in the present case - King Street) located in the Covent Garden area.
See another sign taken in 2019 by Eli Zvuluny featuring Shorts Gardens formerly known as Queen Street Click for a larger image