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On the sign:
SEVEN DIALS TRUST
ALDRIDGES HORSE BAZAAR
On this site 1753-1940 Famous for horse sales until 1926 Cars sold from 1907
The Seven Dials Trust is a body that takes care of preserving the historical character of the Seven Dials area, an area founded in 1690 and named after 7 streets located in the Covent Garden area. (The symbol of the association also appears on street signs in the same area Click for sign's details
The sign is located where there used to be a center for selling horses and carts. The last horse was sold in this place in 1926. Starting in 1907, the place was also used to sell cars.