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On the sign:
סמל העיר תל אביב בבית זה חי ויצר הסופר והמחזאי יגאל מוסינזון תרע"ז-תשנ"ד, 1917-1994
THE WRITER & PLAYWRIGHT IGAL MOSINSON LIVED & WORKED IN THIS HOUSE
The sign is on the wall of the building where Yigal Mossinson lived - writer, born in Petah Tikva (Ein Ganim), Israel (1917-1994). Best known for the Hasamba series of books (a group of absolutely absolute secrets) about a group of children fighting Israels enemies. He won the Prime Ministers Award for Hebrew writers, and the Kinor David Award for the musical "Casablan" based on a play by Mossinson, and other awards.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image