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The sign is on the street with the Beatles’ famous song "Penny Lane" that the band members were born and lived in Liverpool. The sign is an attraction for Beatles fans, as can be seen from the graffiti on the sign.
See the sign environment from the photo from which the sign photo was taken Click for a larger image
The sign is similar to another sign from the same city, but the current sign is placed on a pillar and not on a wall Click for sign's details