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On the sign:
סמל העיר תל אביב בבית זה חי ויצר הסופר דן צלקה תרצ"ו-תשס"ה 1936-2005
THE WRITER DAN TSALKA LIVED & WORKED IN THIS HOUSE
The sign is on the wall of the house where Dan Tsalka lived - writer, born in Warsaw, Poland (1936-2005), immigrated to Israel in 1957. He wrote dozens of books and won a number of awards including the Brenner Prize (1976), the Acum Lifetime Achievement Award (2000). One of Tsalkas books is called "Yehoash and the Riders of the Heavenly Chariot" and it tells about Shlomo Blumgarten, the translator of the Bible to Yiddish, whose nickname was Yehuash, and the street where Tsalka lived is named after him.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image