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On the sign:
סמל העיר תל אביב בבית זה חי ויצר המלחין משה וילנסקי תר"ע - תשנ"ח, 1910 - 1998
THE COMPOSER MOSHE WILENSKY LIVED & CREATED IN THIS HOUSE
The sign is on the wall of the house where the composer Moshe Wilensky lived. Born in Warsaw, Poland (1910-1997), after graduating from music school in Warsaw, immigrated to Israel in 1932. Moshe Wilensky composed more than 1,000 songs, including most of Shoshana Damaris songs, and also conducted the IBA Orchestra. The sign is in the house where he lived until the day he died
The following photo taken on the same day shows the location of the sign and the building Click for a larger image