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On the sign:
סמל העיר תל אביב בבית הזה גר ויצר נתן גרוס מחלוצי הקולנוע בישראל תר"פ-תשס"ו 1919-2005
NATAN GROSS A PIONEER OF THE ISRAELI FILM INDUSTRY LIVED & WORKED IN THIS HOUSE
The sign is in the foyer of the building where Natan Gross lived - film director, writer, poet, born in Kraków, Poland (1919-2005), immigrated to Israel in 1950. The pioneers of Israeli cinema, mainly in documentaries (about 120), as well as several feature films. Won the Ophir Award for Lifetime Achievement (1991) The sign was placed in 2016