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On the sign:
סמל העיר תל אביב בבית זה חי ויצר המלחין אלכסנדר אוריה בוסקוביץ תרס"ז-תשכ"ד, 1907-1964
THE COMPOSER ALEXANDER URIYAH BOSKOVICH LIVED & WORKED IN THIS HOUSE
The sign is on the wall of the house where Alexander Uriah Boskovich lived - composer, born in Cluj-Napoca, Romania (1907-1964), immigrated to Israel in 1938. He came to Israel to be the conductor of a piece he composed, and decided to stay in the Land of Israel. He composed classical works, but also songs and hymns.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image