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On the sign:
סמל העיר תל אביב בבית זה חי ויצר הצייר משה קסטל תרס"ט-תשנ"א, 1909-1991
THE ARTIST MOSHE CASTEL LIVED & WORKED IN THIS HOUSE
The sign is on the wall of the house where Moshe Castel lived - painter, born in Jerusalem, Israel (1909-1991) Studied art in Israel and France. One of the founders of the "New Horizons" group. Won the Dizengoff Prize for the art of painting and sculpture (1938, 1941). Most of his life he lived in Safed, but in the last years of his life he moved to Tel Aviv.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image