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On the sign:
IN RECOGNITION OF ALL TOURNAMENT OF ROSES PRESIDENTS, GRAND MARSHALS, AND ROSE QUEENS 1930 - 1949
The Tournament of Roses Parade is a parade/procession that takes place in Pasadena along Colorado Boulevard at the beginning of the New Year. The procession began to be held in 1890
The building on which the sign is placed was photographed that day by the same photographer Click for a larger image