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On the sign:
סמל העיר תל אביב
בבית זה חי ויצר הסופר והעורך ממייסדי תל-אביב ש. בן ציון (שמחה אלתר גוטמן)
תרל"א-תרצ"ב 1870-1932
THE AUTHOR & EDITOR S. Ben-Zion LIVED & WORKED IN THIS HOUSE
The sign is on the wall of the house where the writer and publisher S. Ben-Zion (1870-1932) Born in Telenești, Moldova named Simcha Alter Gutman, immigrated to Israel in 1905. He was among the 66 families that founded "Ahuzat-Bait" (Tel Aviv). Edited and established several newspapers, book publishers, and also wrote several books. His son is the painter Nahum Gutman Click for sign's details