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On the sign:
THE PURPLE COW
I never saw a purple cow, I never hope to see one, But I can tell you anyhow, I’d rather see than be one.
Berkeley’s poetry Walk was laid in October 2003 along Edison Street between Shattuck and Milvia Streets. The route includes 128 metal plates with excerpts from songs, each of which is related in one way or another to the city of Berkeley.
In the current plaque appears a poem by the writer, poet and painter, Gelett Burgess (1866-1951). Burgess was an important figure in the renaissance of the San Francisco Bay Area at the end of the 19th century. He taught topographical drawing at the University of Berkeley for three years, until he was fired for his involvement in vandalizing fountains in San Francisco. Burgess was known for writing nonsense songs like the present song.
Possible Worlds Ltd. 
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The closest sign from this series (4 Meter): Berkeley - Berkeley Poetry Walk - "The Black Vulture" a song by George Sterling 
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