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On the sign:
סמל העיר תל אביב בבית זה חי משה חורגל שחקן "המטאטא" ותאטרון "הקאמרי" תרס"א-תשנ"א 1901-1990
MOSHE CHURGEL "HAMATATEH" AND "CAMERI" THEATER ACTOR LIVED IN THIS HOUSE
The sign is found in the house where Moshe Churgel lived - theater actor, born in Łódź, Poland (1901-1990), immigrated to Israel in 1925. He studied acting after immigrating to Israel. He was the star of the satirical theater "HaMatateh" (The Broom), and after the closing of the theater he moved to play in the Cameri Theater.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image