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On the sign:
ENGLISH HERITAGE GEORGE FRIDERIC HANDEL 1685-1759 Composer lived in this house from 1723 and died here The logo of the English Heritage Trust
The English Heritage Trust is a charity that cares for over 400 historical buildings, monuments and other places.
The German composer Handel settled in England in 1712, and after 11 years moved to a house on Brook Street where the sign is located.
In the next picture taken on the same day by the same photographer, shows the sign and the building Click for a larger image
In the house next door (number 23) lived for two years (more than 200 years later) the singer Jimmy Hendrix, this may be why in front of the store located in the building is a poster of Jimmy Hendrix Click for sign's details