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The sign is similar to other street signs in the same city, but the main difference is that the street name appears only in Hebrew, unlike other signs Click for sign's details
It seems that when the street name is too long, the municipality simply give up the English, as you can see on the next sign that was taken that day Click for a larger image
Translation of the text on the sign: Harduf Street (Nerium) Lilach Lane (Syringa)