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On the sign:
סמל העיר תל אביב חברת גני יהושע פארק גני יהושע, פארק מנחם בגין, גני הטבע
השכרת רב אופן تاجير دراجات متنوعة Quadricycle Rental
איור של נדנדות رسم توضيحي للأراجيح Illustration of swings
שייט בירקון قوارب في اليركون Yarkon Boating
אייקון של שירותים رمز المرحاض Toilet icon
יציאה (רח’ בני דן) مخرج ( بني دان ) Exit (Bnei Dan St)
The other side of the sign contains only icons for the various activities in the park Click for a larger image
The picture taken two days later shows one of the sides of the sign, with the name of the garden where the sign is located: פארק גני יהושע / بارك حدائق يهوشوع / Ganei Yehoshua Park Click for a larger image
The sign is similar to other signs in the park (as well as other gardens in Tel Aviv) Click for sign's details
Translation of the text on the sign: Tel Aviv city emblem Ganey Joshua Company Ganey Joshua Park, Menachem Begin Park, Nature Gardens