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On the sign:
סמל העיר תל אביב בבית זה חי שחקן תיאטרון "הבימה" שמוליק סגל תרפ"ד-תשנ"ז, 1924-1997
ACTOR OF "HABIMA" THEATRE SHMULIK SEGAL LIVED IN THIS HOUSE
The sign is on the fence of the house where Shmulik Segal lived - a theater and film actor, born in Zolochiv, Ukraine (1924-1997), immigrated to Israel in 1933. He played in the Habima Theater, and was part of the trio "The Three Shmuiks" that performed mainly in Yiddish.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image