You must turn on the browser location services to get the route from your current location to the sign, and the distance (as the crow flies) from your current location to the sign.
After activating location services, refresh the page.
The sign is part of a project launched in May 2021 in which the Tel Aviv Municipality is fighting a plague of dog owners who do not collect their dog feces. The signs in the project were written blatantly, as can be seen in the current sign.